About Joah Nutrition

A plant-based diet has always been part of my life. I grew up in a household where it was simply a matter of course, an influence that has stayed with me to this day, both professionally and personally.

As a qualified nutritional psychology counsellor, I help people make more conscious food choices at my practice in Aarau. Time and again, I came across food supplements whose composition did not seem sufficiently well considered: long lists of ingredients that look impressive at first glance, but on closer inspection are sometimes unnecessary or unfavourably dosed.

This gave rise to the idea for Joah Nutrition: a supplement that is exactly what its name promises—an addition. Not a miracle formula, but meaningful support for a consciously designed plant-based diet, with dosages based on an intensive study of plant-based nutrition and scientific evidence.

In 2021, I launched the first Plant-Based Pro, initially mainly for clients from my counselling practice as well as family and friends. Their feedback encouraged me to continue on this path. Today, I am taking the product forward in a revised form and with an improved formula, guided by the same principles as at the beginning: considered, transparent and honest.

I now work at Joah Nutrition with a small team that continues to develop our products and brand with the same care.

Joah Nutrition is a vegan brand. All of our products are and remain 100 % plant-based. We want to make it easier for everyone to eat plant-based, whether for ten years or since yesterday.